Digitalisasi Solusi Peningkatan Produktivitas pemilik Umkm Di Pekanbaru

SUMMARY This study aims to analyze the influence of SME owners’ behavior and digitalized adaptation on the performance and productivity of frozen food SMEs in Pekanbaru City. SMEs were selected due to their strategic role in the national economy, yet they continue to face significant challenges in the digitalized process. The research adopts the Resource-Based View (RBV) and Knowledge-…