Pengaruh Pengembangan Produk Dan Citra Merek Terhadap Kepuasan Konsumen Pada …

This research was conducted at KFC Sudirman Pekanbaru, as for the purpose of this study to determine the effect of product development and brand image on consumer's satisfaction at KFC Sudirman Pekanbaru. Product development as an independent variable (X1) and brand image as an independent variable (X2) while the customer's satisfaction as the dependent variable(Y). The problem in this researc…