Analisis Kualitas Layanan Dalam Upaya Peningkatan Kepuasan Pelanggan Dengan M…

This study aims to determine the gap between performance and customer expectations for service quality, knowing the attributes that are priority to improve service quality, as well as efforts to improve service attributes at Batiqa Hotel Pekanbaru.The population in this study were all customers who visited Batiqa Hotel Pekanbaru. The sample selection was carried out using purposive samplin…