Pengaruh Green Product Dan Harga Terhadap Citra Merek Dan Minat Beli Motor Li…

ABSTRACT This study aims to examine the influence of Green Product on Purchase Intention of Gesits electric motorcycles in Pekanbaru, with Brand Image as an intervening variable. The population of this research consists of residents of Pekanbaru City who are aware of the Gesits electric motorcycle brand but have never purchased one. Sampling was conducted using non-probability sampling tec…