Pengaruh Viral Marketing Dan Brand Ambassador Terhadap Keputusan Pembelian Pe…

The aim of this research is to determine and analyze the influence of viral marketing (X1) and brand ambassadors (X2) on purchase decisions (Y) of Shopee e-commerce users (consumer survey of Riau University students). The data sources used in this research are primary data and secondary data. Primary data was obtained directly from the subjects studied through distributing online questionnaires…