Analisis Kepuasan Konsumen Terhadap Bauran Pemasaran Pada Usaha Mimie Bolu Ke…

ABSTRACT This study aims to analyze consumer satisfaction toward the marketing mix (4P) implemented by Mimie Bolu Kembojo Mini in Pekanbaru City and to identify priority attributes that need improvement to enhance consumer satisfaction. The marketing mix variables examined in this study consist of product, price, place, and promotion. The research employed a survey method with accidental s…