Pengaruh Pengetahuan Produk Dan Harga T Er Ha D A P Pe Rs Ep Si Ni L Ai Dan M…

ABSTRACT This study was conducted with the aim of knowing the effect of product knowledge and price on perceived value and purchase intention of Uwinfly electric bicycles in Pekanbaru City. The population in this study were people in Pekanbaru City who were familiar with electric bicycles. Sampling was carried out using non-probability sampling techniques, with a sample size of 130 respon…