Pengaruh Sales Promotion Dan Store Atmosphere Terhadap Shopping Emotion Dan I…

The purpose of this study is to determine the effect of Sales Promotion and Store Atmosphere to Emotiom Shopping and Impulse Buying at Ramayana Department Store Panam Square Pekanbaru. Exogenous variables used in this research are sales promotion and store atmosphere, while endogenous variable used in this research is shopping emotion and impulse buying. The sample of this research is taken by …