Pengaruh Inovasi, Orientasi Kewirausahaan, Pemanfaatan E-Commerce, Dan Modal …

ABSTRACT This study aims to analyze the effect of innovation, entrepreneurial orientation, utilization of e-commerce, and intellectual capital on the performance of MSMEs during the COVID-19 pandemic in Pekanbaru City. The data used in this study is primary data, with a questionnaire as an instrument. The method used for sample selection is non-probability sampling technique. In this study…