Rantai Pasok Pemasaran Udang Galah (Macrobrachium Rosenbergii) Di Tpi Terata…

Marketing is a crucial aspect in the distribution process of goods or products owned by a company. Giant freshwater prawn (Macrobrachium rosenbergii) is a freshwater fishery commodity with high economic value and increasing market demand both domestically and internationally. To capitalize on this potential, the government has managed and developed the marketing of giant freshwater prawn, one o…