peran brand trustdan daya tarikkonten media sosialsebagaimediasipengaruh klai…

This study examines how excessive product claims in skincare promotions affect consumer purchase decisions in Pekanbaru City, as well as the role of brand trust and the attractiveness of social media content as mediating variables. The background of the research is the rampant excessive claims on social media that have the potential to affect consumer perception and purchase intention in the di…