Pengaruh Ketersediaan Produk Dan Pengalaman Berbelanja Terhadap Pembelian Ula…

This research was conducted at Zanafa Panam Pekanbaru Bookstore. The purpose of this study was to determine the effect of product availability and shopping experience on repeat purchases of consumers at Zanafa Panam Pekanbaru Bookstore. Product Availability (X1) and Shopping Experience (X2) as independent variables while Repeat Purchase (Y) as dependent variable. The method used in this study i…