Analisis Pengaruh Iklan Dan Endorser Raisa Terhadap Brand Awareness Dan Keput…

This research aimed to analysze Advertisement and Endorser on Brand Awarenessand Purchase Decision, research applied on women consumer who see Pond's White beauty Ads in Pekanbaru City.This research consists of four variables: one dependent variable, one intervening variable and two independent variables. They are Employees Purchase Decision (Y2), Brand Awareness (Y1), Endorser (X2), and Advert…