Pengaruh Content Marketing Dan Harga Terhadap Loyalitas Pelanggan Melalui Kep…

ABSTRACT This study aims to analyze the effect of Content Marketing and price on customer loyalty through customer satisfaction among Netflix users from Generation Z in Pekanbaru City. The research uses a quantitative approach with a descriptive method. Data were collected from 110 active Netflix users through a questionnaire, and analyzed using Partial Least Square (SmartPLS 4.0) to test the …