Pengaruh Promosi Penjualan Dan Kualitas Produk Terhadap Keputusan Pembelian M…

ABSTRACT This study aims to determine the effect of Sales Promotion and Product Quality on Purchasing Decisions through Word Of Mouth on Pajero sports cars in Pekanbaru City. The study was conducted on buyers of Pajero sports cars in the city of Pekanbaru by distributing questionnaires to 100 respondents as samples. The sampling technique in this study used the Slovin formula with a 10% precis…