Pengaruh E-Service Quality, Persepsi Harga Terhadap Keputusan Pembelian Dan K…

ABSTRACT This study aims to identify and explain the influence of E-Service Quality and Price Perception on Purchase Decision and Customer Satisfaction among Generation Z in Pekanbaru City. This research employed a quantitative approach with a total of 130 respondents, who are Maxim application users belonging to Generation Z in Pekanbaru. The sampling technique used in this study was purposiv…