Implementasi Komunikasi Pemasaran Terpadu Dalam Meningkatkan Kepesertaan Akti…

BPJS Ketenagakerjaan Pekanbaru Panam faces challenges in expanding the protection of employment social security programs for informal workers, namely the segment of Non-Wage Recipient Workers (BPU). Integrated marketing communication is carried out in an effort to increase the active membership of the BPU segment. This effort includes acquiring new participants and maintaining active membership…