Strategi Komunikasi Dinas Pariwisata Provinsi Riau Melalui Bujang Dara Dalam …

COMMUNICATION STRATEGY OF THE TOURISM OFFICE OF RIAU PROVINCE THROUGH BUJANG DARA IN REVITALISING THE MALAY CULTURE OF RIAU. By : Rahmita Afriani Supervisor : Dr. Tantri Puspita Yazid, S.I.Kom., MA The Riau Province Tourism Office uses Bujang Dara as a city icon in an effort to revitalise Malay culture, utilising it to convey messages, select media, and communicate cultural values throug…