Pengaruh Celebrity Endorser Dan Iklan Melalui Digital Marketing Terhadap Mina…

This research aims to find out whether there is an influence of the use of celebrity endorsers and advertisements through digital marketing on the buying interest of Tokoedia users and to find out whether student objects are able to influence purchases on Tokopedia with the presence of celebrity endorsers and advertisements displayed by Tokopedia. The research method used is a quantitative meth…