Pengaruh Brand Image Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada …

This study aims to determine the effect of brand image and service quality on customer satisfaction at the Winaria 1 hotel Siak Sri Indrapura City. The method used in this research is descriptive and quantitative statistics using explanatory research models. The sample in this study amounted to 96 respondents who were determined using Purposive Sampling and using a questionnaire as a data colle…