Pengaruh Promosi #Wearemembership Channel Youtube Deankt Terhadap Keputusan P…

Digital promotion has become a widely used marketing strategy, including in the digital content industry such as YouTube. The DEANKT YouTube channel, known as the ‘King of Membership,’ utilizes social media platform promotions to attract users to join its paid membership program. This study aims to analyze respondents' perceptions and the impact of the #WEAREMEMBERSHIP promotion on membersh…