Strategi Komunikasi Pemasaran Bono Production Di Masa Pandemi Covid 19 Kota P…

The research was conducted to see the increasing phenomenon of ska mall visitors, and Bono Production held several events during the Covid 19 pandemic. The aim was to determine the Marketing Communication Strategy, event concept, and the marketing mix of Bono Production during the Covid 19 pandemic in Pekanbaru City. This research was conducted in September - Novomber 2020, This research metho…