ABSTRACT The purpose of this study was to examine the effect of capital, ability, and experience on the performance of Air Gallon SMEs in Pekanbaru City. The population in this study is the Water Gallon MSME in Pekanbaru City in 2022, amounting to 657 MSMEs. With the Slovin formula, the number of respondents (samples) in this study was 87. In this study, the sampling technique used was purposi…