Pengaruh Keberagaman Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembeli…

This research was conducted at Mandiri Mart KUD Karya Bersama, located in Kerubung Jaya Village, Batang Cenaku District, Indragiri Hulu Regency. The problem in this study is the decrease in the level of sales and the failure to achieve the target for the past two years, this is allegedly due to problems in purchasing decisions. The purpose of this study was to determine the effect of produc…