This research is about the analysis of Tenggiri fish cracker (Emy Atom Cracker) business, aims to find out the acceptance, profit and analyze business feasibility by using business profitability. This research was conducted in April 2018 in Malang Village Meeting of Gunung Kijang District, Bintan Regency, Riau Islands Province. The research method uses a case study method, the respondents taken…