Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Daya Saing Dan Kinerja P…

ABSTRACT This study aims to determine the effect of Market Orientation and Product Innovation on Marketing Performance through Competitiveness in Culinary MSMEs in Pekanbaru City. The population in this study is MSMEs that have Micro Small Business Permits (IUMK) in Pekanbaru City, amounting to 331 MSMEs. Primary data was collected by using a questionnaire as an instrument to prove the result…