Pengaruh Atribut Iklan (Tagline, Jingle Dan Colour) Di Televisi Terhadap Bran…

The purpose of this study is to determine the influence of advertising attributes consisting of tagline, jingle, and color on the brand awareness of the Blibli marketplace among students at the University of Riau. The research method used is a survey method with data collection techniques in the form of questionnaires responded to by 396 respondents. Respondents were determined using purposive …