Pengaruh digital marketing Dan Penetapanhargaterhadap Keputusan Pembelian Pad…

This study aims to determine the influence of digital marketing, pricing on purchasing decisions at Zanafa Bookstore Pekanbaru. The method used in this study is descriptive and quantitative statistics which can be understood as a research method based on the philosophy of positivism. The sample in this study amounted to 96 respondents who were determined using purposive sampling and using quest…