Strategi Komunikasi Pemasaran Dinas Kebudayaan Provinsi Riau Dalammeningkatka…

In 2019, Museum Sang Nila Utama experienced an increase in the number of visitors, reaching approximately 31,378 visitors. However, since the onset of the Covid-19 pandemic, the museum saw a decline in visitors due to its closure in 2020. After entering the new normal era at the end of 2021, the museum reopened and has been operational ever since. This situation highlighted the need for a marke…