Pengaruh Visual Merchandising Dan Store Atmosphere Terhadap Perilaku Impulse …

The development of modern retail in Indonesia is driven by consumer behavior. Combining the right marketing strategy can attract customers from the first time they enter the store until they make a purchase. The appearance and atmosphere of the store is very important for retail businesses to attract customers. One of the modern retail businesses in Pekanbaru that serves the community is Jumbo …