ABSTRACT This study aims to analyze the role of Tourism Awareness Groups (Pokdarwis) in tourism development in Kuok District, Kampar Regency. The role of Pokdarwis in increasing public awareness of the importance of sustainable tourism management, examining the factors that support and inhibit the role of Pokdarwis in tourism development in Kuok District, Kampar Regency. Data collection an…
ABSTRACT This study aims to determine the role of Pokdarwis in increasing public awareness of the importance of sustainable tourism management, examine the factors that support and inhibit the role of Pokdarwis in developing tourism objects in Kampar Regency and analyze innovative strategies implemented by the Tourism Awareness Group (Pokdarwis) in maintaining tourism sustainability in Ka…
ABSTRACT This research to analyze the absorption of labor in the small and medium industry sector (IKM) in Pekanbaru City. Based on data obtained from the Pekanbaru City Industry and Trade Service and the Pekanbaru City Central Statistics Agency, the number of small and medium industries (IKM) and minimum wages in Pekanbaru City have increased, of course this requires attention regarding …
ABSTRACT This study aims to analyze the influence of financial distress, audit tenure, audit opinion, and audit delay on auditor switching in Energy sector companies listed on the Indonesia Stock Exchange (IDX) during 2020-2023 period. Auditor Switching refers to a company’s decision to change it’s external auditor, either voluntarily or due to regulatory obligations. This phenomenom i…
SUMMARY WINDA PERMATA ZULMY, NIM. 2210247897, Synthesis of Piridazinone Derivatives Substituted with Methoxy Benzene with Phenyl Hydrazine and In Silico Anticancer Activity Test. Supervised by Prof. Dr. Jasril, MS and apt. Hilwan Yuda Teruna, P.hD. Pyridazinones are a group of heterocyclic compounds with a broad spectrum that have diverse pharmacological activities, one of which is as an anti…
ABSTRACT This study aims to determine the effect of foreign ownership, managerial ownership and risk minimization on corporate social responsibility in the environmental sector in companies listed on the IDX and participating in PROPER for the 2021-2023 period. The dependent variable, namely corporate social responsibility in the environmental sector, is measured using the PROPER rating. …
ABSTRACT Regional spending, investment plans and GRDP are factors that contribute to the formation of PADS so that it can encourage regional economic growth. The aim of this research is to determine the influence of regional spending, investment plans and GRDP on PADS in Siak Regency. These three factors have a significant role in creating and strengthening regional economic competitivenes…
ABSTRACT This study aims to determine whether there is an influence of FDI, Domestic Investment, and Labor on the GRDP of the Manufacturing Industry Sector in Pekanbaru City. This study uses FDI, Domestic Investment, and Labor as independent variables, with the dependent variable being the GRDP of the Manufacturing Industry Sector in Pekanbaru City. The data used in this study covers the perio…
ABSTRACT This research was conducted in Riau Province to determine the effect of the number of large and medium industries, minimum wages and employment on GRDP in Riau Province. The method used is quantitative method with secondary data, and uses multiple linear regression models using EViews software as the analytical tool. The data used in this study are sourced from the Central Bureau …
ABSTRACT This study aims to analyze and determine the level of competitiveness of Indonesian green coffee bean exports in the international market. This research was conducted using secondary data from various sources, including BPS (2024), International Coffee Organization (2024), and UN Comtrade (2024). The secondary data used is in the form of time series data within a period of 10 year…
ABSTRACT This study aims to analyze income disparities between regencies/cities in Riau Province. The main problems studied are Economic Structures and Levels of Disparities between Regencies/Cities in Riau Province. This study uses time series data from 2019-2023 and cross-section data which covers 12 regencies/cities in Riau Province. The type of data used in this study is secondary data…
ABSTRACT Investment, labor, and government consumption expenditure are factors that make up GRDP, thus driving regional economic growth. This study aims to analyze the comparative efficiency of investment, labor, and government consumption expenditure in the regencies/cities of Riau Province. This research uses secondary data and panel data, consisting of time series data for 5 years from 2019…
ABSTRACT This study aims to determine the effect of life survival strategies on the income of the Akit tribe in the Meranti Islands. These strategies are analysed through five types of capital, namely human capital, natural capital, physical capital, financial capital, and social capital. This study employs a quantitative approach using cross-sectional primary data obtained from 32 samples…
ABSTRACT This study aims to analyze the Influence of Social Media Marketing Tiktok, Product Quality, and Price Perception on Purchase Decisions for Flash Sale of Avoskin Serum Products in Pekanbaru. The research method used is quantitative involving 150 respondents, who are consumers of Avoskin serum products in Pekanbaru City who have made online purchases through the TikTok platform during t…
ABSTRACT This study seeks to examine the influence of Green Marketing and Gamification on Purchase Decision with Brand Image as a moderating variable among Fore Coffee consumers in Pekanbaru. The research employed a quantitative approach using a survey method, with data collected from 140 respondents who had previously purchased Fore Coffee products. Data were analyzed using Structural Equatio…
ABSTRACT This study aims to determine the effect of internship experience, communication skills, and job interest on the work readiness of Management students class of 2021, Faculty of Economics and Business, Riau University. Using a quantitative approach with purposive sampling technique, 166 respondents participated through questionnaires. The results showed that partially, communication ski…
ABSTRACT This study aims to examine and analyze the influence of service quality, price, and store atmosphere on purchase decisions at Sekarsa Coffee & Space Pekanbaru. Data were collected from 384 respondents and analyzed using SEMPLS version 3. The results indicate that both service quality and price have a significant positive effect on purchase decisions. Store atmosphere emerges as th…
ABSTRACT This study aims to analyze the influence of green marketing mix concept awareness on Gen Z’s purchasing decisions for Uniqlo products in Pekanbaru. The green marketing mix consists of four dimensions: green product, green price, green place, and green promotion. A quantitative research method was employed with purposive sampling targeting 140 Gen Z respondents who are Uniqlo custome…
ABSTRACK This study aims to determine the effect of Customer Relationship Marketing and Experiential Marketing Based on Marketing 6.0 on Shopee Features on Gen Zillenials Customer Loyalty for Skintific Skincare Products in Pekanbaru City with Customer Satisfaction as a mediating variable. The population studied in this study were Generation Z and Generation Millennials who had used the Shopee …
ABSTRACT Indonesian consumer shopping behavior, particularly among millennials, tends to be increasingly impulsive, especially with the ease of transactions through e-commerce platforms such as TikTok Shop. This trend drives marketers to continuously study and develop various strategies. As a segment of society, millennials represent a promising market due to their high level of digital litera…