CD Skripsi
Analisis Structure, Conduct, Performance (Scp) Rental Studio Musik Di Kota Pekanbaru
ABTRACT
This study aims to determine how the structure, behavior and performance
of music studio rentals in the city of Pekanbaru. The method used in this study
uses descriptive and quantitative methods. The type of data used in this study uses
primary and secondary data. Where the primary data itself is obtained directly
from interview respondents, documentation and questionnaires. While the
secondary data itself is obtained through government agencies such as the
Department of Industry and Trade of the city of Pekanbaru. The analytical method
used in this research is the analysis of structure, behavior and performance with
the help of MS, CR4, IHH, CLR, PCM and XEF. the results of the study of
market share (Market Share) the highest level of market share (MS) is 22.85%.
Meanwhile, the lowest market share (MS) was 4.93%. CR4 calculation in the
music studio rental industry in Pekanbaru is 56.90%. the calculation of the
Herfiendhal – Hirschman Index (HHI) is 0.120203. The largest CLR value is the
D'chieff music studio rental industry with a CLR value of 23.75. The average
value of PCM is 102.4% and the average value of XEF is 49.8%.
Keywords: structure, conduct and performance, Market Share (MS), Cocentration Ratio
(CR), Indeks Herfiendahl-Hirschman (IHH), Capital Labour Ratio (CLR), Price Cost
Margin (PCM) dan Efisiensi (XEF).
Tidak tersedia versi lain