CD Skripsi
Pengaruh Modal, Digital Marketing,Jam Kerja, Tingkat Pendidikan, Dan Lama Usaha Terhadap Pendapatan Umkm Selama Pandemi Covid-19 Di Kabupaten Kampar
ABSTRACT
This study aims to examine the effect of capital,digital marketing,working
hours,education level,and length of business on the income of MSMEs during
covid-19 pandemic in kampar regency
The population in this study were all MSMES registered at the Office of
Coorporatives and UKM,Kampar Regency. In this study,the sample used was 100
MSMEs which were calculated using the Slovin formula using the side purposive
method. This study uses primary data by distributing questionnaires. The
analytical tool used in this study is Statistical Product and Service Solution
(SPSS) version 26.0.
The results of this study indicate that: (1) capital affects on the income of
MSMEs (2) digital marketing affects on the income of MSMEs (3) working hours
affects on the income of MSMEs (4) education level affects on the income of
MSMEs and (5) length of business not affects on the income of MSMEs.
Keywords:Capital,Digital Marketing,Working Hours,Education Level,Length of
Business,Income of MSMEs
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