CD Skripsi

Analisi Pengaruh Citra Merek Dan Harga Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sepatu Olahraga Merek Adidas Di Kota Pekanbaru

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ABSTRACT
This research aims to find out, (1) the effect of Brand Image on purchasing
decisions, (2) the effect of price on purchasing decisions, (3) the influence of
purchasing decisions on consumer satisfaction, (4) the influence of Brand Image on
consumer satisfaction through purchasing decisions, (5) the influence of price on
consumer satisfaction through purchasing decisions. The object of this research is
Adidas sporth shoes consumers in Pekanbaru City. This research used Non probality
sample and use accidental sample to chouse the sample. This research used SPSS as a
data analysis method. Based on the results of testing, Brand Image has a positive and
significant influence on purchasing decisions, Price has a positive and significant
influence on purchasing decisions, Purchasing decisions have a positive and
significant influence on consumer satisfaction, Brand Image has a positive and
significant influence on consumer satisfaction through variable purchasing decisions ,
Price has a positive and significant influence on consumer satisfaction through
variable purchasing decisions.
Keyword: Brand Image, Price, Purchase Decision, Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 122 (0043)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 122 (0043)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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