CD Skripsi
Faktor-Faktor Yang Mempengaruhi Permintaan Lopek Bugi Di Kabupaten Kampar
Faculty Of Economics And Bussiness, University Of Riau, Riau, Indonesia
This research was conducted on the Lopek Bugi business industry in
Kampar Regency. This study aims to determine the factors that influence
prices, income, and appetite on the demand for Lopek Bugi in Kampar
Regency.
In this study, the population used were all buyers of the Lopek Bugi
Business in Kampar Regency. While the sampling is done by non-probability
sampling and followed by accidental sampling. The total population of this
study was 100 respondents. Types and sources of data in this study are
primary data and secondary data. The method of data collection is through a
questionnaire, namely by providing a list of questions. The data analysis
method used is quantitative descriptive analysis. The data analysis technique
used is multiple linear regression.
The results of multiple linear regression testing on the variables of
price, income, and appetitte for lopek bugi demand indicate that price has a
positive and significant effect on the demand for lopek bugi in Kampar
Regency, income has a positive and significant effect on the demand for lopek
bugi in Kampar Regency, and tastes have an effect on the demand for lopek
bugi. positive and significant to the demand for lopek bugi in Kampar
Regency.
Keywords: Demand, Price, Income, Taste
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