CD Skripsi

Pengaruh Strategi Promosi, Kualitas Pelayanan, Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Hotel Batam View Beach Resort

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ABSTRAC
This study aims to determine the promotion strategy, service quality, and price of
purchasing decisions at the Batam View Beach Resort Hotel. To determine the sample size
using the Slovin formula with the sampling technique using the Accidental Sampling
technique. For data collection techniques through questionnaires and literature studies, the
types and sources of data used primary and secondary data. The measurement technique uses
a Likert Scale. The results of the study confirm that there is a significant influence of
promotion strategy, service quality, and price on purchasing decisions, but there are other
variables that influence purchasing decisions.
Keywords: Promotion Strategy, Service Quality, Price, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801123813

Penerbit

Pekanbaru : Universitas Riau - FSIP - ADMINISTRASI BISNIS., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801123813

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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