CD Skripsi
Pengaruh Pemasaran Produk Beauty Care L'oreal Group Terhadap Produk Beauty Care Local Di Indonesia Tahun 2010-2020
This study examines the effect of marketing l'oreal and local products to
compete with other cosmetic brands in Indonesia. Multinational Coorperation or
MNC is a form of cooperation that is engaged in various fields of production and
range of operations across market borders. L'oreal is one of the multinational
collaborations that is growing rapidly in this research. This research is
theoretically built using the theories and concepts of multinational cooperation.
Researchers formulate all data from books, journals, encyclopedias, media, and
websites. The theoretical framework in this study uses qualitative methods. This
research proves that PT. L'oreal Indonesia has several ways so that its cosmetic
products can compete with other cosmetic brands in Indonesia in 2010-2020
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