CD Skripsi

Analisis Struktur Pasar, Perilaku Dan Kinerja Pada Industri Jasa Tour Dan Travel Umrah Dan Haji Di Kota Pekanbaru

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The purpose of this study was to find out how the market structure, conduct and performance of the tour and travel service industry for Umrah and Hajj in Pekanbaru City. The types of data used in this study are secondary data and primary data with a total sample of 20 companies. This research was conducted from September 2020 to July 2021. Secondary data collection was carried out by directly visiting the Pekanbaru City Ministry of Religion Office while primary data collection was carried out using the questionnaire method. The analytical method used in this research is descriptive method and quantitative analysis. Descriptive analysis is carried out by analyzing market structure, behavior and performance through the Structure – Conduct – performance approach.
Based on the results of the study, it is known that the market structure in the Umrah and Hajj tour and travel service industry in Pekanbaru City is in the form of an oligopoly market. These results are obtained based on the calculation of the concentration of the 4 largest companies, where the results of the CR4 calculation are 40.66% or > 40%, which means that the market structure in the Umrah and Hajj tour and travel service industry is in the Oligopoly market.
The conduct of the Umrah and Hajj tour and travel service industry in Pekanbaru City is included in the capital-intensive industry category. This result is obtained from the calculation of the value of the Capital To Labor Ratio (CLR), where the value of the ratio of expenditure to capital has a value greater than the value of the ratio of expenditure to labor. The ratio value for capital expenditure is 18.12 while the ratio value for labor expenditure is 1.37. With this, it is found that the Umrah and Hajj tour and travel service industry in Pekanbaru City is included in the capital-intensive industry category.
The performance of the Hajj and Umrah tour and travel service industry in Pekanbaru City is obtained through the calculation of Price Cost Margin (PCM). Based on the results of calculations and research from the performance of the Umrah and Hajj tour and travel service industry in Pekanbaru City, various PCM results were obtained from each business actor, PCM in the Umrah and Hajj tour and travel service industry in Pekanbaru City ranged from 85.5% – 97.66% with an average total PCM of 93.71%. This shows that the ratio of profits to total sales obtained by business actors in this industry is at a fairly large percentage, so that the profits obtained are quite large.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1602123129

Penerbit

Pekanbaru : Universitas Riau –F.EKONOMI–ILMU EKONOMI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1602123129

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

NADYA

Versi lain/terkait

Lampiran Berkas

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