CD Disertasi

Analisis Struktur, Perilaku, Dan Kinerja Usaha Coffee Shop Di Kota Pekanbaru (Pendekatan Scp)

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This study aims to analyze the structure, behavior, and performance of coffee shop businesses in Pekanbaru City. The analytical method in this study uses descriptive and quantitative analysis methods. Based on the results of the research that the author did, he stated that the market structure formed in the coffee shop industry in Pekanbaru City was an oligopoly competitive market. The result of the calculation of the CR4 value is 55.17% which is in accordance with the criteria 40 < CR4 > 60 so that it is classified as oligopoly competition. And also reinforced by the results of the calculation of the IHH value obtained 1168.87 and includes the criteria of IHH 1000 < IHH > 2500 which states that the market structure in the coffee shop business industry is in the oligopoly market criteria. Based on the research results, the calculation of the CLR of the coffee shop industry in Pekanbaru City is between 12% - 49% with a total CLR value of 465.93% which has an average value of 35.84%. . This proves that the coffee shop business industry in Pekanbaru City is a capital-intensive industry. Based on the results of PCM calculations from all coffee shop industry business actors in Pekanbaru City, an average of 32% was obtained, this proves that the business that has the highest market share does not necessarily have the highest profit-to-sales ratio (PCM) value as well.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1602110573

Penerbit

Pekanbaru : Universitas Riau –F.EKONOMI–ILMU EKONOMI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1602110573

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

NADYA

Versi lain/terkait

Lampiran Berkas

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