CD Skripsi

Strategi Pengembangan Industri Roti Di Kota Pekanbaru (Studi Kasus Rotte Bakery Garuda Sakti)

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ABSTRACT
The purpose of this study was to determine the strengths, weaknesses, opportunities and threats as well as what strategy is most appropriate for Rotte Bakery Garuda Sakti. The sample in this study used the purposive sampling as many as 3 respondents from internal parties. The analytical tool used in this study is a SWOT analysis by looking at the strengths, weaknesses, opportunities and threats of the Rotte Bakery. The results of this study indicate that based on internal and external matrix analysis (IE) the strategy that can be carried out for the Garuda Sakti Rotte Bakery business is a concentration strategy through horizontal integration or stability and based on a SWOT analysis diagram, shows how the Garuda Sakti Rotte Bakery business has a strategy in dealing with problemsinternal and external environment. Where this strategy is in quadrant 1 (aggressive strategy). The strategy that must be applied in this condition is to support an aggressive growth policy. This aggressive strategy focuses more on the SO (Strength-Opportunities) strategy, namely by using strengths to take advantage of existing opportunities.
Keywords: Development Strategy, Bakery Industry, SWOT Analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702121631

Penerbit

Pekanbaru : Universitas Riau –F.EKONOMI–ILMU EKONOMI., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702121631

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

NADYA

Versi lain/terkait

Lampiran Berkas

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