CD Skripsi
Pengelolaan Media Sosial Klub Sepakbola Petapahan Tuduong Saji Football Sebagai Media Informasi
ABSTRACT
MANAGEMENT OF SOCIAL MEDIA FOOTBALL CLUB PETAPAHAN TUDUONG SAJI FOOTBALL AS INFORMATION MEDIA
Author: Mus’ab Akhyar
Advisor: Dr. Ringgo Eldapi Yozani M.I.Kom
Social media is a communication space for internet users in exchanging information and discussing a topic. This can be seen in the management of social media which is still rarely used by local level clubs. Instagram and Facebook social media management is prioritized for publicity and the latest information related to the Petapahan TF football club.
This study uses qualitative research methods and is analyzed with the concept of Some which is The Circular Model of SOME. The subject in this study is the management of social media of the Petapahan Tuduong Sati Football Club. Data was collected through documentation studies, observation, and interviews with four informants. Data analysis techniques by reducing data, presenting data, and drawing conclusions. In addition, the technique of checking the validity of the data uses triangulation of sources and methods.
The results show that it can be related to the theory that Petapahan TF has information related to club activities, the information will be disseminated through social media owned by Petapahan TF. The activity is in accordance with what Regina Luttrel describes in the concept of The Circullar Of SOME. Well- planned and well-packaged management becomes the guideline for the Petapahan TF media team in managing their social media.
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