Image of Pengaruh Kualitas Informasi, Kualitas Produk Dan Persepsi Risiko Terhadap Kepercayaan Konsumen Dan Keputusan Pembelian Pada Marketplace Shopee Di Kota Pekanbaru
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Pengaruh Kualitas Informasi, Kualitas Produk Dan Persepsi Risiko Terhadap Kepercayaan Konsumen Dan Keputusan Pembelian Pada Marketplace Shopee Di Kota Pekanbaru

This study aims to examine the effect of Information Quality, Product Quality and Risk Perception on Consumer Trust and Purchase Decisions at the Shopee Marketplace in Pekanbaru City. The population in this study is all people who have made purchases in the Shopee marketplace in Pekanbaru City. This study consists of five variables, including Information Quality (X1), Product Quality (X2), Risk Perception (X3), Consumer Trust (Y1) and Purchase Decision (Y2). The sample in this study amounted to 110 samples using the purposive sampling method. The analytical method in this study uses path analysis with data processing using SPSS (Statistical Package of Social Science) version 16.0.
Based on the hypothesis test conducted, the research results show that Information Quality has a positive and significant effect on Consumer Confidence and Purchase Decisions, Product Quality has a positive and significant effect on Consumer Confidence and Purchase Decisions, Risk Perception has a negative and insignificant effect on Consumer Confidence but has a significant effect on Purchase Decision, Consumer Confidence has a positive and significant effect on Purchase Decisions and Consumer Confidence is not able to mediate the influence of Information Quality, Product Quality and Risk Perception on Purchase Decisions.
Keywords: Information Quality, Product Quality, Risk Perception, Consumer Trust, Purchase Decision

Ketersediaan
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Perpustakaan Universitas Riau 1802110284
1802110284
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
1802110284
Penerbit
Pekanbaru : Universitas Riau – F.EKONOMI – MANAJEMEN.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1802110284
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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