CD Skripsi

Pola Komunikasi Pemasaran Udang Tenggek (Fenneropenaeus Merguiensis) Di Kelurahan Kuala Enok Kecamatan Tanah Merah Kabupaten Indragiri Hilir Provinsi Riau

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ABSTRACT
This study aims to describe the communication of fishermen in marketing the
tenggek prawns (Fenneropenaeus merguiensis), to describe the marketing of the
tenggek prawns (Fenneropenaeus merguiensis), and to analyze the marketing
communication pattern of the tenggek prawns (Fenneropenaeus merguiensis) by
fishermen in Kuala Enok Village, Tanah Merah District, Indragiri Hilir, Riau
Province. This research was conducted in April 2021. The method used in this
research is an in-depth interview method with a qualitative approach. Marketing
communication carried out by fishermen is direct communication and indirect
communication, both among fishermen and with consumers. The communication
patterns that occur in this study are primary, secondary, linear, and secular
communication patterns, in this pattern fishermen and toke communication are
directly involved.
Keywords: Communication Pattern, Tenggek prawns,
1). Students of the Faculty of Fisheries and Marine Riau University
2). Lecturer of the Faculty of Fisheries and Marine Riau University

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1704122149

Penerbit

Pekanbaru : Universitas Riau –Fakultas Perikanan Dan Ilmu Kelautan –Sosial Ekonomi Perikanan., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1704122149

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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