CD Skripsi
Strategi Jepang Dalam Ekspor Mobil Toyota Di Indonesia Tahun 2017-2019
This study examines Japan's Strategy in Toyota Car Exports in Indonesia in
2017-2019 which aims to expand the Toyota market in Indonesia and strengthen
bilateral relations between these two countries. Indonesia as the country with the
largest economy in Southeast Asia, Indonesia's automotive industry has become an
important pillar in the country's manufacturing sector because many of the worldrenowned
car companies are opening car manufacturing factories or increasing
production capacity in Indonesia.
The author collects data from books, academic journals, official documents,
theses and internet sources related to the research issues of Japan's strategy in toyota
car exports in Indonesia. While the theory used in this study is the theory of
competitive advantage from Michael E. Porter.
The results of the study show that Japan's strategy to expand the automotive
market in Indonesia by building factories in Indonesia to strengthen the automotive
industry and improving national macroeconomic indicators and efforts to continue to
improve the quality of infrastructure in the transportation sector. Japan also reduced
the cost of customs tariffs in accordance with the IJEPA agreement, and there are
three classifications, namely fast track, normal track, and exception by installing
emergency and safeguard measures to prevent possible negative impacts on the
industry by 0%, while Japan lowered about 80% of its tariff posts.
Keywords : Japan Strategy, Toyota Car Export, IJEPA, Automotive Industry
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