CD Skripsi

Upaya Pemasaran Batik Indonesia Ke Jepang Di Era Persaingan Pasar Bebas Tahun 2017-2020

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Export is the sale of a commodity to another country with conditions that have
been adjusted to the wishes and tastes of buyers in the export target market.
Indonesia and Japan are increasingly marked by the cooperative relationship
between the two countries in the economic field, namely batik exports. The
Indonesian government is at the forefront of efforts to market batik to Japan.
This research theoretically uses qualitative research methods. Then the theory
of competitive advantage is in accordance with Porter’s indicators (Porter’s
Diamond Model). Batik product are an important factor for Indonesia in trade
between Indonesia and Japan. The competitive advantage is known as the
industry’s national competitive advantage. Given the above background, the
author uses the concept of competition policy where the policy encourages the
encouragement of economic resouces throught a healty market mechanism.
As for the research results from this thesis, the efforts made in country in
marketing its commodities to Japan are in accordance with Porter’s theory of
competitive advantage, namely factor conditions, demand conditions, related ad
supporting industries, firm strategy, structure and rivalry. Indonesian batik
product have a competitive advantage with the government’s role and
opportunity, namely the role of the Indonesian government in an effort to increase
the value of Indonesian batik exports to Japan. In an effort to increase Japanese
people’s interest in Indonesian batik. The Indonesian government was able to
carry out the assessment despite experiencing several challenges and obstacles.
Keywords: Indonesian Batik, Competitive Advantage, Free Market

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110465

Penerbit

Pekanbaru : Universitas Riau – FISIP – Hubungan Internasional., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110465

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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