CD Skripsi

Pengaruh Supplier Relationship Management Dan Customer Relationship Management Terhadap Kinerja Bisnis Umkm Pakaian Jadi Di Pekanbaru

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ABSTRACT
This study aims to look at the effect of supplier relationship management and customer relationship management on business performance clothing SMEs in Pekanbaru healt centers. The population in this study includes all SMEs at healt centers, totaling 525 SMEs. The sample taking technique was using convenience sampling so obtained sample of 84 respondents. The dependent variable (Y) in this study was business performance the independent variable is supplier relationship management (X1), customer relationship management (X2). The analisys method was multippled regression linier berganda. For data processing was using SPSS 23. The resultsof research shows that : 1) supplier relationship management and customer relationship management have a significant effect on business performance, 2) there significant effect of Supplier relationship management on the business performance, 3) there significant effect of customer relationship management on the business performance.
Keywords : supplier relationship management, customer relationship management, business performance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1602110801

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1602110801

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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