CD Tesis

Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen Dan Loyalitas Konsumen Di Masa New Normal Pada Lembaga Toefl Indonesia Di Pekanbaru

---

The object of this study is to find out the influence of service quality and
company image on consumer loyality and consumer satisfaction in the new
normal at the Indonesia TOEFL institute Pekanbaru. The population in this study
were all users of Pekanbaru LTI services with a minimum of two uses.
Furthermore, the data collection techniques is by using questionnaires on google
form and the sample was classified to 175 people. Technical data analysis in this
study is with Structural Equation Modelling (SEM) by using Smart PLS 3.2.9 for
data processing. The results showed service quality had an effect on the consumer
satisfaction. Company image affects consumer satisfaction. Service quality affects
the consumer satisfaction and consumer loyalty. Company image no affects to the
consumer satisfaction and consumer loyalty. After that service quality give the
affects to the consumer loyality through consumer satisfaction and between the
consumer satisfaction and service quality have correlation to create those become
a relation.
Key Words : Service Quality, Company Image, Satisfaction and Loyality

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1810246848

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2022

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1810246848

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar