CD Skripsi

Alasan Pepsico Tidak Memperpanjang Kontrak Kerja Sama Dengan Pt Indofood Sukses Makmur (Indf) Tahun 2019-2021

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Lamanda
[email protected]
Advisor : Dr.Yessi Olivia S.IP M.IntRel
Bibliography : Book 10, Journal Article 4, Thesis 4, Media 63,
Report 19, Website Internet 42.
Department of International Relations
Faculty of Social and Political Science,
Riau University
Bina Widya Campus Jl. H.R. Subrantas Km. 12.5 Simpang Baru – Panam,
Pekanbaru, Riau. Tel (0761) 63277
ABSTRACT
PepsiCo Inc. Company is a multinational company originating from California, America that produces food and Beverage which is quite famous for its flagship product, Pepsi soda. whereas the company PT Indofood Sukses Makmur (INDF) is a local Indonesian company founded by the Salim Group and has become a trusted company in Indonesia, PT INDF is a company that is also manage products of food and beverage. The two companies cooperate in the form of a Joint Venture to produce PepsiCo brand products by establishing a factory in Purwakarta, Indonesia.
This study discusses the beginning of the establishment, cooperation of company, and termination of cooperation between PepsiCo and PT INDF by using the joint venture theory and the theory of multinational companies based on the advantages and disadvantages of the parties to the joint venture, to prove the analysis the researcher uses descriptive methods.
The results in this study prove that PepsiCo's inability to compete in the food and beverage industry in Indonesia and suffer losses, especially competition with PT. Coca Cola Company as a similar company has a major impact on the termination of the joint venture. With this, PepsiCo no longer extends the Exclusive Bottling Agreement (EBA) with the expiration of this cooperation contract PepsiCo no longer produces its products in Indonesia, not only in beverage products but also stops producing snacks which are under the license of PT Indofood Fritolay Makmur (IFL).
Keywords: multinational company, joint venture, food and beverage

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110175

Penerbit

Pekanbaru : Universitas Riau - FSIP - HUBUNGAN INTERNATIONAL., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110175

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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