CD Skripsi

Pengaruh Promosi Sekolah Dan Pelayanan Pendidikan Melalui Perilaku Wali Murid Terhadap Keputusan Memilih Sekolah Menengah Pertama Islam Terpadu Abdurrab Di Kota Pekanbaru

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ABSTRACT
A decision is a selection of two or more alternative choices. In other
words, a consumer must have a choice between making a purchase or not making
a purchase. This study aims to see the effect of school promotion and education
services through the behavior of student guardians on the decision to choose the
Abdurrab Integrated Islamic Junior High School in Pekanbaru City. This
research was conducted using primary data collected from respondents through
questionnaires, while the respondents consisted of 152 parents of students at
Abdurrab Integrated Islamic Middle School Pekanbaru City who met the criteria.
Then a hypothesis test was carried out using path analysis with the help of SPSS
Version 25.0.
In this study shows that; 1) there is a significant effect of School
Promotion on Guardian Student Behavior, 2) there is a significant effect on
Education Services on Guardian Student Behavior, 3) there is a significant effect
on School Promotion on Choosing Decision, 4) there is a significant effect of
Education Services on Choosing Decision, 5) there is a significant effect of
Guardian Student Behavior on Choosing Decision, 6) there is a significant effect
of School Promotion on Choosing Decision through Student Guardian Behavior,
7) there is a significant effect of Education Services on Choosing Decision
through Student Guardian Behavior
Keywords: School Promotion, Educational Services, Guardian Behavior,
Choosing Decision
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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702121744

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702121744

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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