CD Skripsi
Pengaruh Atribut Produk Dan Harga Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Produk Smartphone Xiaomi Di Kota Pekanbaru
ABSTRACT
This study aims to determine the effect of product attributes and prices on purchasing decisions and consumer satisfaction of Xiaomi smartphone products in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Xiaomi smartphones. The sampling technique used purposive sampling method and 108 people were selected as samples. Structural Equation Modeling (SEM) with Partial Least Square (SmartPLS 3) software was used as a data analysis method. The results of the study are: (1) Product attributes have a positive and significant effect on purchasing decisions. (2) Price has a positive and significant effect on purchasing decisions. (3) Purchase decisions have a positive and significant effect on consumer satisfaction.
Keywords: Product Attributes, Prices, Purchase Decisions and Consumer Satisfaction
Tidak tersedia versi lain