CD Skripsi

Pengaruh Atribut Produk Dan Harga Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Produk Smartphone Xiaomi Di Kota Pekanbaru

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ABSTRACT
This study aims to determine the effect of product attributes and prices on purchasing decisions and consumer satisfaction of Xiaomi smartphone products in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Xiaomi smartphones. The sampling technique used purposive sampling method and 108 people were selected as samples. Structural Equation Modeling (SEM) with Partial Least Square (SmartPLS 3) software was used as a data analysis method. The results of the study are: (1) Product attributes have a positive and significant effect on purchasing decisions. (2) Price has a positive and significant effect on purchasing decisions. (3) Purchase decisions have a positive and significant effect on consumer satisfaction.
Keywords: Product Attributes, Prices, Purchase Decisions and Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702114628

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702114628

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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